Brand Activations At Essence Fest 2019
Depending on industry you likely spend a lot of time thinking about your “brand” and how it translates in social media and products.
Essence Festival and other events like it, provide a great opportunity to do some Research & Development (R & D) about how to translate your brand at events and through experiences.
I have had the opportunity to attend Essence Fest and never have I witnessed such creative brand activations. 2019 did not disappoint either! As you view the images, hopefully it inspires you to be more creative and intentional about how you represent your brand at face-to-face events and through brand sponsorship. Even if you have a vendor table or informational table, there is so much you can do to leave a lasting impression and to hopefully CONTINUE the conversation with potential customers, clients and sponsors.
As you are thinking about your brand consider:
(1) Experiences - Can you host an event or a pop-up at an existing event where you will find your Target Population.
(2) Partnerships - Can you partner with other brands to create cool activations or experiences?
(3) Photos - In 2019 when people go out they want photos! Create spaces in your event where people can whip out their phones and snap pictures to post to social media. Bonus points if these photo opps promote your business or campaign.
(4) Target Population - Who is your target population and what do they want to see, taste, touch, smell & hear? This will give you clues about how to better connect with them. As business owners it is our job to connect to our customers and clients. The burden is not on them.